KEOMANY SOUTHIDA

KENZO is a french brand founded by a Japanese designer name "kenzo Tanaka". In 1970s Kenzo did not follow a standard expectation and seasonal trends bu they were highly influenced by the environment of the 21st century which made them remain as a high end product in the market until today in both locally and internationally. One of their main influences is the idea of merging the western and eastern culture into fashion.

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 The concept is influence by the characteristics of the brand itself which are spontaneous ,authentic, spontaneous, free spirit and cheeky. In this design lines are being used to represent the word 'spontaneous' as it will be placed together in different directions. However, it is still united as one structure. This structure will become the main design feature as it will appear in every corner of the retail shop.

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