KEOMANY SOUTHIDA

A new launched collection of Adidas called " Ultra Boost . Ultra-boost is made for runners therefore its signatures are ENERGY, FAST, SPEED, and LIGHT.

Inspired by the characters of the shoes, I derived to a concept of speed cave. The whole structure is shaped like a tunnel which gives the sense of directions and a feeling of excitement to the customer once they step inside the booth. The gradually gets lower towards the end like a movement of the speed. Bright color contrast of the floor plays a big role in this design as well, as it is a unique feature that will catch the customers eyes.